Is it a state-of-the-art, Flash heavy site that takes a lifetime to load while you wait patiently for the phone number you're searching for to appear? Or is it an image free, text only site that's as eye catching as a page of Braille? Possibly it's the page that appears at the top of the list on a keyword search on the best search engines?
The Cliché "Content is king" is still doing the rounds and, as is often the case for clichés, it's true but then a king doesn't live in a shed and attractive and effective web design won't hinder the delivery of edifying and entertaining content.
The fact of the matter is that opinions about the most important element of creating a great site are as many and varied as web users themselves and it is by identifying those people who are going to be interested in and therefore influenced by your site that is the key.
However, just because you know your audience and know what to say to them doesn't mean they can hear you. You have to consider that search engines don't crawl Flash content; not all people have the latest version of Internet Explorer and many aren't even accessing the web via a PC, they could be using a Mac or a Palm Pilot or any manner of hi-tec, wi-fi doodad. On top of this there are the 25% of regular internet users who use the open-source free Mozilla Browsers and the large number of physically impaired browsers using specialised technology.
Talk to Grifnett and we will help you target your audience and tailor-make your website to give it focussed content and design, capture their attention and influence them. Also, by adhering to the Web Content Accessibility Guidelines and removing barriers to communication we can give your clients virtually universal access to you and you to them. In short: if you have a message we can deliver it.
Barcelona web design | UK web design